Two Quick Takeaways On Where To Start With Mobile In Retail

The 2009 consumer is way ahead of any national retailer’s marketing department. The consumer is leveraging their phone as a “mobile mouse” to click, search and explore in the mall, in the aisle. The retail CMO is looking for some new-fangled, high-tech way of engaging with this itinerate shopper. The sage truth is that the marketing department is chasing shadows. Instead of focusing on the consumer and how they are leveraging mobile in their stores, they are investigating widgets and apps that have little to no reach or frequency in their consumer base.

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