Wednesday, October 28, 2009

The mobile coupons debate: Fungible or faux?

Where January and February are traditionally the couponing months, 2009 is turning out to be the couponing year. Indeed, there are only two things on a retailer's mind: How to drive more people into store and how to drive more product out.

http://www.mobilemarketer.com/cms/opinion/columns/3500.html

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