“In nine years of agency pizza lunches, industry panels and client presentations, the pitch was always mobile engagement,” said Gary Schwartz, president of Impact Mobile. “For every pizza slice they ate we made them listen to the mantra: ‘Mobile can activate your traditional media. Run a mobile campaign.’
“With the recession exiting, companies that for years branded themselves as “mobile marketing agencies” or “mobile marketing technology shops” have suddenly rebranded their wares as mobile commerce,” he said. “The focus has become close-loop programs that can end in some form of conversion. Suddenly we are talking about transaction and point-of-sale.
“The market has matured (God bless it) into acquisition and conversion: discover the mobile customer, do something with them that will end in a transaction of some kind: Point-of-sale integration, m-commerce, on-board credit chips, m-couponing, PIN-on-receipt.”
http://www.mobilecommercedaily.com/growth-of-mobile-commerce-inevitable-in-2010/
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